Toyota Launches All-New Land Cruiser "250" Series in Japan

he "250" series, the core model of the Land Cruiser lineup

The all-new "250" series was created with the role and mission of supporting people's lives by offering ease of handling based on strong off-road performance.

The development team set out to return the Land Cruiser Prado, which shifted toward high-end and luxury over time, to the light-duty model that customers have come to expect. Under the keyword "back to the basics," they defined the development concept as "The Land Cruiser: a vehicle that supports customers' daily lives and one they can trust."

The introduction of the "250" series has further clarified the position of the three Land Cruiser models. The vehicle names have also returned to their roots, with all models unified under "Land Cruiser"*1. The Land Cruiser will continue to evolve to meet societal demands while supporting the lives of customers around the world, and remaining a vehicle they can trust.